Dissecting the Herbivore takes a scalpel to the ‘us versus them’ nature of the veganism debate. Sponsored by plant-based foods company, Impossible Foods, the public lecture series targeted at omnivore environmentalists intentionally opens up herbivores to greater scrutiny in an effort to spark a genuine dialogue. These notions of transparency and reshaping the discourse are reinforced through still life photography, visceral biological imagery and a palette derived from the natural world.

visual communication; wayfinding; art direction